Friday, November 2, 2007
Why Artist Development Makes A Difference
Artist development in the music industry has evolved over time, leaving most of the early progress to the artist themselves. For the most part, the days are gone when a record label developed up and coming talent. The question continuously arises for those young artists, where do I start? With the advent of the Internet, the possibilities are mind boggling.
Many artists put in their mission statement, simply that they want a record deal, thinking that is all they need to succeed for career in music. Most dont have a clue what it takes to get that deal, let alone maintain that career.
Artist development is a huge area overlooked by far too many artists and bands. Lets explore the question, What is artist development?
A record label A&R rep once discovered fresh new faces in clubs, bars or word of mouth and would then support them, cultivate their creativeness, build up their fan base, and guide their direction with the intent of turning them into superstars. All of this of course, was with the intent of selling those 45s, LPs, cassettes and CDs. Gradually, many labels moved more into product development, which meant they are focused more on the immediacy of sales of the latest CD (product) released, and not bringing the artist up to that point. And more often than not, naive artists were at the labels mercy.
In this Internet age, it is more the artist or band themselves that must build the quality sound that is ready as a commercially viable product. On top of that, they need to have an already established fan base, basic music business skills, perhaps even the early music sales of a well produced CD. Labels are looking for pre-packaged, very talented musicians that are already showing their value.
A music career is a charted path to follow. Artist development involves all the issues surrounding and arising from that charted path, and crosses into knowledge of product development the ultimate sale of the music.
Checklist on what artist and product development necessitate:
*Exceptional vocals, musicianship and/or songwriting skills
*Continued education and enhancement of musical skills
*Quality equipment
*Performance ability
*Image creation and maintenance
*Plan of action, goal setting
*Exceptional promotion materials, including photographs, press releases and artwork
*Business management skills
*Marketing, publicity, and promotion knowledge, online and offline
*Professional management
*Basic knowledge of recording, producing, engineering, and mastering
*Basic knowledge of manufacturing, distribution, and sales online, brick and mortar and air-play
*Good choices in members, staff and advisors
*Physical and mental preparedness
*Basic knowledge of finances, accounting
*Law and legal issues: publishing, copyrighting, trademarks, and an attorney
*Alternative career options even athletes need to have other options!
Tending to all areas of your music career may make the difference between a one hit wonder and longevity in this business. Its been said, If you think this is a piece of cake, you better go bake one. The music business, again, is a business. Businesses need to make money. That's worth repeating - the music business is a BUSINESS. Take the time to find out all you can about each of these steps in your journey.
That being said, an up and coming artist must begin somewhereand if a career in the music business is the goal, then any naivet must be addressed immediately! Knowledge is power. Power gives you leverage. And who knows...that entrepreneurial artist may just find they don't need that particular record deal after all.
Artistopia - The Ultimate Artist Development Resource http://www.artistopia.com is an artist development and community on the web providing music artists, songwriters and bands all the tools needed for displaying their talent, music business collaboration, marketing and networking. Online since 2003, Artistopia develops advanced technology solutions that leverage the Internet to both the music artist and music companies respective advantage.Camera Camera Canon Canon Digital Digital Video Video
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Many artists put in their mission statement, simply that they want a record deal, thinking that is all they need to succeed for career in music. Most dont have a clue what it takes to get that deal, let alone maintain that career.
Artist development is a huge area overlooked by far too many artists and bands. Lets explore the question, What is artist development?
A record label A&R rep once discovered fresh new faces in clubs, bars or word of mouth and would then support them, cultivate their creativeness, build up their fan base, and guide their direction with the intent of turning them into superstars. All of this of course, was with the intent of selling those 45s, LPs, cassettes and CDs. Gradually, many labels moved more into product development, which meant they are focused more on the immediacy of sales of the latest CD (product) released, and not bringing the artist up to that point. And more often than not, naive artists were at the labels mercy.
In this Internet age, it is more the artist or band themselves that must build the quality sound that is ready as a commercially viable product. On top of that, they need to have an already established fan base, basic music business skills, perhaps even the early music sales of a well produced CD. Labels are looking for pre-packaged, very talented musicians that are already showing their value.
A music career is a charted path to follow. Artist development involves all the issues surrounding and arising from that charted path, and crosses into knowledge of product development the ultimate sale of the music.
Checklist on what artist and product development necessitate:
*Exceptional vocals, musicianship and/or songwriting skills
*Continued education and enhancement of musical skills
*Quality equipment
*Performance ability
*Image creation and maintenance
*Plan of action, goal setting
*Exceptional promotion materials, including photographs, press releases and artwork
*Business management skills
*Marketing, publicity, and promotion knowledge, online and offline
*Professional management
*Basic knowledge of recording, producing, engineering, and mastering
*Basic knowledge of manufacturing, distribution, and sales online, brick and mortar and air-play
*Good choices in members, staff and advisors
*Physical and mental preparedness
*Basic knowledge of finances, accounting
*Law and legal issues: publishing, copyrighting, trademarks, and an attorney
*Alternative career options even athletes need to have other options!
Tending to all areas of your music career may make the difference between a one hit wonder and longevity in this business. Its been said, If you think this is a piece of cake, you better go bake one. The music business, again, is a business. Businesses need to make money. That's worth repeating - the music business is a BUSINESS. Take the time to find out all you can about each of these steps in your journey.
That being said, an up and coming artist must begin somewhereand if a career in the music business is the goal, then any naivet must be addressed immediately! Knowledge is power. Power gives you leverage. And who knows...that entrepreneurial artist may just find they don't need that particular record deal after all.
Artistopia - The Ultimate Artist Development Resource http://www.artistopia.com is an artist development and community on the web providing music artists, songwriters and bands all the tools needed for displaying their talent, music business collaboration, marketing and networking. Online since 2003, Artistopia develops advanced technology solutions that leverage the Internet to both the music artist and music companies respective advantage.Camera Camera Canon Canon Digital Digital Video Video
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Bank New Signature York
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Life14
Marketing
Center Living Water Worship
Greenville Malpractice Attorneys
American Card Credit Customer Express Service
Obituary Philadelphia
Carpet Fremont Repair
Antique Lamp Part
Department Education Loan Payment
1a Texas Football
Jewelry
Free Game Online Practice Typing
Legal Form Living Will
Wallet
Afghanistan Bank Kabul
World
Antonio Bed Breakfast Riverwalk San
Sensual Massage Oil
How To Find Vending Location
100 100 3rd Edition Hike Hike In Northwest Oregon Southwest Washington
Carpet Beetles
Swimming Pool Water Feature
Business Check Writing Software
Information Lion Sea
Houston Dodge Truck Dealer
1 Gb
Monument Tour Washington
Best Environmental Law School
Sedona Arizona Time Share
Ipod Refurb Refurbished
Enter The
The Farming Of Bones Summary
1 3 American Bed Girl In
Adolescent Depression Scale
Flagstaff Az Real Estate
Diamond Diamond Engagement Jewelry Jewelry Ring
1 Beauty Fitness Health Mark Mf
London To Moscow Cheap Flight
Modular Home Manufacturer Prices
Hair Cut Style Idea
Carpet Repair San Diego
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Life28
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1 2 Doll Furniture House Inch
Canadian Online Shopping Cart
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